Este caso pedagogico tem como objetivo estudar a estrategia da zara, desde a. Workers of our suppliers and manufacturers are at the center of our supply chain management. Annual accounts, management report and audit report of inditex group only spanish version espanol, pdf, 4. Zara was a pioneer in the fast fashion model, completely disrupting the traditional fashion industry. Pdf efficiency, internationalization and market positioning in. Zara s case study zara is a fashion label and fashion chain stores established in 1975 by the spanish group inditex own by amancio ortega. Pdf purpose the purpose of this paper is to investigate the. Attach to net, download, as well as conserve to your device. Inditex india believes in inclusive development and seeks to continue to be a good corporate citizen in various aspects of its operations and activities. Caso zara free download as powerpoint presentation. In the last 12 months inditex added 560 stores, including entering new markets in croatia, colombia, guatemala, and oman, to reach 3,691 stores in 68 countries. Pdf analysis of the keys to zaras inditex successful.
Inditex is named the most sustainable company in the retail industry by the. Zara needs just two weeks to develop a new product and get it to stores, compared to the sixmonth industry average, and launches around 10,000 new designs each year. With 51 net store openings and 12 new online markets, zara s global reach encompassed 2,2 physical stores all of which fitted with the rfid system and 39 national ecommerce stores at yearend. The wet processing direct suppliers list names those suppliers where we hold a direct sourcing relationship. Caso zara inditex actividad 2 by revista electronica zara. Analysis of the keys to zara s inditex successful business model. The story of the genius behind the inditex group, by covadonga oshea. Pdf the successful implementation of an integrated supply chain strategy. Scope the mrsl applies to chemicals and materials used in facilities that process textileleather. Il supply chain management come strumento di marketing. We carry out different projects related to their training, collective bargaining, security or payment, as shown in the following case studies. The story of the genius behind the inditex group, by covadonga oshea completely.
Established in 1975, zara is the flagship of inditex industria del diseno textil sa. Besides, financial times has included zara among its diversity leaders, a report highlighting the progress made in achieving full inclusion in. Inditexzaras superresponsive supply chain reduces bullwhip effect. Next to zara, the rest of the labels the groups own are bershka, massimo dutti, pull and bear, stradivarius, oysho, zara home, zara kinds and uterque. Zara is a spanish clothing and accessories retailer based in arteixo, galicia. Pull and bear, massimo gap, banana republic e old navy marcas dutty. Inditex has been recognised by bloomberg in its 2020 gender equality index gei, which analyses the commitment to gender equality through policy development, representation and corporate transparency. Its business is one of the worlds largest fashion retailers, having eight store formats.
It is a popular fashion designing and manufacturing company, which has been declared as the most efficient market responding enterprise. In addition to opening its doors for the first time in new zealand, vietnam, aruba, nicaragua and paraguay, the brand inaugurated some of its. Since 2005, zara has cut power consumption per square metre in its stores by continually introducing more innovative systems which support more efficient energy. In addition to zara, w hich makes up 60 percent of its business, inditex owns seven smaller store brands, including the more upscale massimo dutti and the youthoriented bershka. In 1975, amancio ortega decided to launch its first brand zara which is inditex flagship. Spanish fast fashion retailer inditexzara broke the 2season paradigm i. We want to ensure a unique customer relationship, nurtured by all their experiences with us through our brands, no matter how they connect with our fashions. Remote work advice from the largest allremote company. Zara es una empresa espanola perteneciente al grupo inditex fundada por amancio ortega gaona. By clicking the web link that our company offer, you can take guide the man from zara. Zara was described by louis vuitton fashion director daniel.
Inditex manufacturing restricted substances list mrsl is a list of chemical substances subject to a usage ban or other specific restrictions of use in order to comply with inditex commitment of zero discharge of hazardous chemicals pledge by 2020. Shopping at inditex, a seamlessly integrated process. As stated in inditex roups code of conduct and responsible practices, its corporate social responsibility. Zara is a wellrenowned name in the field of clothes and accessories, all across the world. Brand awareness of inditexs brands by the consumers.
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